![]() ![]() The apparel collection was aptly titled State Property, of which Sigel was offered an interest. The film, produced by Roc-A-Fella Pictures and Lion's Gate Films, was an urban crime drama featuring a new apparel line by Rocawear. In 2000 Rocawear signed a deal with Midway Games and Playstation2 (owned by Sony) to design clothing for the "Afro Thunder" character from the popular video game "Ready 2 Rumble." The new apparel line, sold in Macy's stores, debuted late in the year and gained popularity with subsequent Rumble game releases.Īnother branding opportunity came with the early 2002 release of the new film State Property, starring Roc-A-Fella Records rapper Beanie Sigel. She signed with Rocawear for financial backing and distribution, so the 21-one-year-old Ronson was able to concentrate on the creative aspects of the business. ![]() Ronson wanted to design her own clothing line, but had no experience or knowledge of the apparel industry. Soon after the company began, Dash brought singer Charlotte Ronson into the fold. A key factor in the success of the firm was Dash and Jay-Z's contacts in the music world and the relatively new use of co-branding. With backing from several investors, Rocawear was established in 1999 as a wholly owned subsidiary of the growing Roc-A-Fella Enterprises.Īt Rocawear, Dash handled the business end while Jay-Z and Burke, known as "Biggs" in the rap world, continued to write and perform music, wearing the apparel. Though designer Tommy Hilfiger had begun designing clothes with an urban appeal, Damon and Jay-Z not only knew the hip-hop style of life but lived it every day. Few retailers carried urban clothes fewer still actually knew what they were. Longtime friend Damon Dash, who had worked with Jay-Z and Kareem Burke to form Roc-A-Fella Records in 1995, believed an urban clothing line with Jay-Z as its front man was a solid business opportunity. The story of Rocawear is deeply embedded in the hip-hop world, with the rise of rapper Jay-Z who wanted unique, stylish clothes to wear on tour and in his music videos. Rocawear is sold at department and specialty stores throughout North America, Asia, and Europe. Charlotte Ronson, limited edition Pro-Keds with Stride Rite Corporation, and high-end jewelry and watches with Tiffany & Company. Rocawear's increasingly popular brands include State Property (fronted by rapper Beanie Sigel), Team Roc sportswear for Foot Locker, C. Once part of the entertainment empire known as The Roc, Rocawear underwent a change in ownership in late 2005 when Damon Dash sold his interest to partners including rap superstar Jay-Z. Check the video below for Dame Dash’s full interview on the latest episode of Assets Over Liabilities.Rocawear Apparel LLC sells urban and upscale clothing for men, women, teens, and children including jeans, jerseys, footwear, outerwear, headwear, sportswear, jewelry, accessories, and loungewear. He discussed his own personal reasons for leaving Rocawear, his need to follow his own dreams on his terms (“ I do it my way or no way.”), and possibly creating his own football team. In his 70-minute interview, Dash also covered a variety of other topics. Yet there was a final unexpected snag that reportedly killed the Tommy Hilfiger deal: Dash’s frenemy, Jay-Z “Right before we close, your man S dot Carter makes an announcement that he’s launching another brand… So it devalued the brand, and they left because they were like, ‘If Jay’s not a part of it, we don’t want it,’” he revealed. ![]() “So due diligence is lawyers that just cost like a million dollars just to look through everything… We go through all of that. “I would have walked away with like $40 million, and when you put a company to get bought, there’s due diligence that comes with it,” he explained. Let’s talk later.’ But they did make the offer.”ĭash said he was ready to make the deal as well, so he did his part to ensure the financials made sense. “Tommy’s in my ear like, ‘Yo, I wanna buy the company,’ I’m like, ‘Yo I got a concussion man it’s loud. “I got the film I can show it to you,” the 51-year-old businessman continued. ![]()
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